Bouchai, LouizaMerzoug, FetahMetali, Leila2023-11-162023-11-1620201112-8062https://www.asjp.cerist.dz/en/article/139864https://dspace.univ-boumerdes.dz/handle/123456789/12356This study aims to investigate the impact of intrinsic and extrinsic motivations in directing consumer behavior. To achieve this goal, a questionnaire was prepared and distributed to a sample of (200) consumers at a shopping mall in Algiers. The Spss program was used to perform the statistical analysis of the data. The results concluded that both intrinsic and extrinsic motivations play a crucial role in making consumer purchasing decisionenConsumer BehaviorIntrinsic MotivationsExtrinsic MotivationsShopping MallArticle