Browsing by Author "Benzeghioua, Mohamed"

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The impact of social networks on marketing the tourist destination in light of the Covid-19 pandemic “An analytical study of the tourism agencies in Algeria”= أثر شبكات التواصل الاجتماعي في تسويق المقصد السياحي في ظل جائحة كوفيد 19 "دراسة تحليلية في - الوكالات السياحية في الجزائر"
(M'HAMED BOUGARA-BOUMERDES UNIVERSITY : Faculty of Economics, Commercial and Management Sciences, 2022) Benzeghioua, Hibatellah; Radjef, Nacera; Benzeghioua, Mohamed
The tourism sector is considered one of the sectors that benefit the most from social networks; The status of these sites has increased through the role they played in marketing the tourist destination, especially the internal tourism products of countries during the pandemic (covid-19); to achieve the objectives of the study, the descriptive analytical approach was used, and data was collected through published literature and international statistics, as well as relying on interviews. The study concluded that the use of social networks contributed to an increase in the number of clients dealing with the agencies of the research sample