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Browsing by Author "Larbi, Cherif"

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    Artificial Intelligence And its applications in E-COMMERCE
    (hal.science, 2024) Badreddine, Amina; Larbi, Cherif
    With the fast advancement of science, technology, and economy, Artificial Intelligence is playing an increasingly prominent role across various domains. In the field of e-commerce, AI finds extensive application, yielding promising results. This article explores the pivotal role of AI in driving the expansion of the E-commerce industry. Specifically, it delves into the utilization of AI in various domains such as AI assistants, image search, recommendation systems, and optimized pricing. Through this investigation, we shed light on how AI deeply influences and enhances the evolution of E-commerce platforms.

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