Browsing by Author "Merzoug, Fetah"
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Item Impact of intrinsic and extrinsic motivations on consumer behavior : An empirical study in a Shopping Mall in Algiers(Université M'Hamed Bougara Boumerdes, 2020) Bouchai, Louiza; Merzoug, Fetah; Metali, LeilaThis study aims to investigate the impact of intrinsic and extrinsic motivations in directing consumer behavior. To achieve this goal, a questionnaire was prepared and distributed to a sample of (200) consumers at a shopping mall in Algiers. The Spss program was used to perform the statistical analysis of the data. The results concluded that both intrinsic and extrinsic motivations play a crucial role in making consumer purchasing decision