Browsing by Author "Metali, Leila"

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    Impact of intrinsic and extrinsic motivations on consumer behavior : An empirical study in a Shopping Mall in Algiers
    (Université M'Hamed Bougara Boumerdes, 2020) Bouchai, Louiza; Merzoug, Fetah; Metali, Leila
    This study aims to investigate the impact of intrinsic and extrinsic motivations in directing consumer behavior. To achieve this goal, a questionnaire was prepared and distributed to a sample of (200) consumers at a shopping mall in Algiers. The Spss program was used to perform the statistical analysis of the data. The results concluded that both intrinsic and extrinsic motivations play a crucial role in making consumer purchasing decision
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    Key Strategies For Green Marketing Success
    (M’hamed Bougara-Boumerdes University / LaboratoryThe performance of Algerian economic institutions in light of international dynamics, 2020) Metali, Leila
    Green or environmental marketing refers to selling products that satisfy customers’ wants and needs with minimal detrimental impact on the natural environment. It came into prominence in the late 1980s and early 1990s, then it has been expanding rapidly in the world, as companies are increasingly aware about the environment and focusing on green products. The aim of this paper is to present strategies to influence consumers to adopt a green behaviour and shift toward environmental friendly or green products.