Publications Nationales

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    Trends in Consumers Towards Online Shopping After Coronavirus Pandemic
    (Université M'Hamed Bougara Boumerdes, 2023) Mezghiche, Djamel; Abdallah, M'hamed
    Online marketing has become popular in world in general and the Arab world in particular is witnessing the desirability and satisfaction of the world. However, he did not meet his right in Algeria, which knows of the delay in adopting commercial transactions in the electronic environment despite growing consumer demand for Internet use, their trends towards online shopping. In our view, this may be due to the lack of adequate mechanisms affecting the Algerian user in the adoption of shopping. Shopping from commercial electronic apps, or Algerian consumer distrust of this type of transaction (online shopping) due to the novelty of the concept in Algeria.