Cours Economie et Gestion

Permanent URI for this collectionhttps://dspace.univ-boumerdes.dz/handle/123456789/6671

Browse

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Specialised Language2: Pedagogical handout, Master 1 students, Field Digital Marketing, Department of Commercial sciences
    (Université M’Hamed BOUGARA de Boumerdès : Faculté Des Sciences Economiques , Commerciales Et des Sciences De Gestion, 2026) Badredine, Amina
    Business English for Digital Marketing is a specialized course designed for Master 1 students in the Department of Commercial Sciences. This course aims to equip students with the essential English language skills and terminology needed to excel in the rapidly evolving field of digital marketing. In today’s globalized business environment, proficiency in English has become a fundamental requirement for marketing professionals. As digital marketing transcends geographical boundaries, the ability to communicate effectively in English is crucial for your future career success. This course bridges the gap between traditional business English and the specialized vocabulary, concepts, and communication skills required in digital marketing contexts. Throughout these lectures, students will develop the linguistic competence to navigate digital marketing management, social media platforms, email marketing, and e-commerce strategies with confidence. Additionally, we recognize that career development is an integral part of your professional journey. Therefore, this course includes comprehensive modules on job interviews and selection processes, preparing students to present their digital marketing expertise effectively when seeking employment opportunities in international settings. Giving the average level of students, most of the exercises are directive. The student is asked to choose the answer rather than write it. Writing activities are therefore reduced. Most activities are about matching two synonyms or a term with its appropriate definition, filling the gaps with the correct word or choosing the right word among several ones.