Cours Economie et Gestion
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Item Specialised Language2: Pedagogical handout, Master 1 students, Field Digital Marketing, Department of Commercial sciences(Université M’Hamed BOUGARA de Boumerdès : Faculté Des Sciences Economiques , Commerciales Et des Sciences De Gestion, 2026) Badredine, AminaBusiness English for Digital Marketing is a specialized course designed for Master 1 students in the Department of Commercial Sciences. This course aims to equip students with the essential English language skills and terminology needed to excel in the rapidly evolving field of digital marketing. In today’s globalized business environment, proficiency in English has become a fundamental requirement for marketing professionals. As digital marketing transcends geographical boundaries, the ability to communicate effectively in English is crucial for your future career success. This course bridges the gap between traditional business English and the specialized vocabulary, concepts, and communication skills required in digital marketing contexts. Throughout these lectures, students will develop the linguistic competence to navigate digital marketing management, social media platforms, email marketing, and e-commerce strategies with confidence. Additionally, we recognize that career development is an integral part of your professional journey. Therefore, this course includes comprehensive modules on job interviews and selection processes, preparing students to present their digital marketing expertise effectively when seeking employment opportunities in international settings. Giving the average level of students, most of the exercises are directive. The student is asked to choose the answer rather than write it. Writing activities are therefore reduced. Most activities are about matching two synonyms or a term with its appropriate definition, filling the gaps with the correct word or choosing the right word among several ones.Item Entrepreneurship: Pedagogical handout, for scond-year finance and accounting students(Université M’Hamed BOUGARA de Boumerdès : Faculté Des Sciences Economiques , Commerciales Et des Sciences De Gestion, 2026) Badredine, AminaThe Introduction to Entrepreneurship course is designed to provide students with a comprehensive understanding of the fundamental concepts, principles, and processes that define modern entrepreneurial practice. It explores the role of entrepreneurs within local and national contexts, emphasizing their contribution to economic development, innovation, and value creation. By integrating theoretical foundations with practical applications, the course equips learners with the skills necessary to analyse business opportunities, understand entrepreneurial ecosystems, and engage in the creation and management of small and medium-sized enterprises (SMEs). Targeted primarily at Master’s students in Management Sciences but equally relevant to learners across diverse disciplines. The course highlights the interdisciplinary nature of entrepreneurship and its relevance to career development. Key components of the program include the study of entrepreneurial characteristics, business model development, financing mechanisms, and the function of incubators in supporting emerging ventures. Additionally, students gain practical experience through tools such as the Business Model Canvas and business planning frameworks. By examining the entrepreneurial landscape in Algeria, the course helps students understand real-world challenges and opportunities, building the mindset and competencies required to transform ideas into sustainable ventures. Ultimately, this course contributes to fostering an entrepreneurial culture grounded in creativity, innovation, and informed risk-taking.