Impact of intrinsic and extrinsic motivations on consumer behavior : An empirical study in a Shopping Mall in Algiers

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dc.contributor.authorBouchai, Louiza
dc.contributor.authorMerzoug, Fetah
dc.contributor.authorMetali, Leila
dc.date.accessioned2023-11-16T13:07:52Z
dc.date.available2023-11-16T13:07:52Z
dc.date.issued2020
dc.description.abstractThis study aims to investigate the impact of intrinsic and extrinsic motivations in directing consumer behavior. To achieve this goal, a questionnaire was prepared and distributed to a sample of (200) consumers at a shopping mall in Algiers. The Spss program was used to perform the statistical analysis of the data. The results concluded that both intrinsic and extrinsic motivations play a crucial role in making consumer purchasing decisionen_US
dc.identifier.issn1112-8062
dc.identifier.urihttps://www.asjp.cerist.dz/en/article/139864
dc.identifier.urihttps://dspace.univ-boumerdes.dz/handle/123456789/12356
dc.language.isoenen_US
dc.publisherUniversité M'Hamed Bougara Boumerdesen_US
dc.relation.ispartofseriesRevue Abaad Iktissadia / Vol. 10, N° 02 (2020);pp. 528-544
dc.subjectConsumer Behavioren_US
dc.subjectIntrinsic Motivationsen_US
dc.subjectExtrinsic Motivationsen_US
dc.subjectShopping Mallen_US
dc.titleImpact of intrinsic and extrinsic motivations on consumer behavior : An empirical study in a Shopping Mall in Algiersen_US
dc.typeArticleen_US

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