The Ethical Behaviour Of Employees In Travel Agencies- A Case Study Of Tunisian Travel Agencies

Abstract

In this study, an attempt is made to focus on the ethical behaviour of employees in Tunisian travel agencies and to clarify the ethical practices of the employees and how they affect customer satisfaction. This is based on a methodology grounded in a descriptive and analytical perspective through the formulation of a questionnaire to collect data, then analyzing them using SPSS software for a sample which consists of 136 clients who have relationships and dealings with Tunisian travel agencies. The results of the data analysis showed that the general level of customer satisfaction was high and statistically significant, in light of the multiple dimensions governing the adoption of ethical behaviours in dealing with clients.